Privacy Policy
FireAlarm.com Privacy Policy
Last Updated: May 2026
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from firealarm.com
What personal information we collect
When you visit FireAlarm.com, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
Additionally, as you browse FireAlarm.com, we collect information about the individual web pages or products that you view, what websites or search terms referred you to firealarm.com, and information about how you interact with FireAlarm.com. We refer to this automatically collected information as Device Information.
We collect Device Information using the following technologies:
- Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier.
- Log files track actions occurring on firealarm.com, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
When you opt in to receive SMS marketing messages from FireAlarm.com, we may collect the following information:
- Your mobile phone number
- Your name (if provided)
- Communication preferences
- Any other information you provide through SMS or online forms
Also, when you make a purchase or attempt to make a purchase through firealarm.com, we collect certain information from you, including your name, billing address, shipping address, payment information (only the last 4 digits of the credit card), email address, and phone number. This is called Order Information.
Personal Information in this Privacy Policy, we are referring to Device Information and Order Information.
How do we use your personal information
We use the Order Information that we collect generally to fulfill any orders placed through FireAlarm.com (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Additionally, we use this Order Information to: Communicate with you. Screen our orders for potential risk or fraud. When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize firealarm.com.
- Send promotional messages, updates, and special offers related to fire alarm and life safety equipment
- Provide order updates, shipping notifications, and customer service alerts
- Improve our products, services, and customer experience
- Maintain records of consent and compliance with legal requirements
Sharing your personal information
We do not sell, rent, or share your mobile phone number with third parties for their own marketing purposes. We may share your information with trusted service providers who assist us in delivering emails and/or SMS communications, but only as needed and in compliance with this policy.
Behavioral advertising
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.
Mention opt-out links from external services such as:
- YouTube
You can opt out of targeted advertising by emailing us at [email protected]
Your rights
If you are a North American resident, you have the right to access the personal information we hold about you and to ask that your personal information is corrected, updated, or deleted. If you would like to exercise this right, please contact us at [email protected].
Additionally, if you are a North American resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.
Please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data retention
When you place an order through FireAlarm.com, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Consent and Opt-In
By providing your phone number and opting in, you consent to receive SMS/text messages from FireAlarm.com. Message frequency may vary. Message and data rates may apply depending on your mobile carrier plan.
Opt-Out
You can opt out of SMS messages at any time by replying STOP to any message you receive from us. After opting out, you will no longer receive SMS marketing messages, but you may still receive service-related or transactional messages if necessary.
Possible changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
If you have questions and/or require more information, do not hesitate to contact us [email protected]
FireAlarm.com PLUS Addendum
Last Updated: May 2026
This Addendum supplements the FireAlarm.com Privacy Policy and applies specifically to members of FireAlarm.com PLUS. All terms of the main Privacy Policy continue to apply. In the event of any conflict, this Addendum controls with respect to Membership data.
- Additional Information We Collect from Members
When you enroll in and use FireAlarm.com PLUS, we collect, in addition to the information described in our main Privacy Policy:
- Subscription Information: enrollment date, trial status, billing cycle, payment status, and cancellation/reactivation history.
- AI Interaction Data: the questions you submit to FireAlarm.com AI, the responses generated, timestamps, and associated usage metadata (e.g., session length, refused queries, escalation requests).
- Consulting Escalation Requests: any information you submit when requesting escalated review by Wayne D. Moore.
- How We Use Membership Data
We use Membership data to: (a) operate your subscription and process billing; (b) provide and improve FireAlarm.com AI responses; (c) route escalation requests to the appropriate experts; (d) prevent fraud and abuse; (e) send you Membership-related communications (renewal notices, cancellation confirmations, price-change notices, service updates); and (f) maintain records required for legal, regulatory, and compliance purposes, including subscription consent records.
- FireAlarm.com AI — Important Disclosures
- Closed Knowledge Base. FireAlarm.com AI retrieves responses from a curated database of fire and life safety questions and answers authored by Wayne D. Moore. It does not access the open internet to answer your questions.
- No Training on Your Prompts. Your prompts and the AI’s responses are not used to train any third-party AI model.
- Third-Party AI Processor. To deliver FireAlarm.com AI, we use a third-party AI service provider under a written data-processing agreement that restricts the provider’s use of your data to operating the service. We do not sell your prompts or AI interaction data.
- Do Not Submit Sensitive or Confidential Information. Please do not submit personally identifying information, client data, confidential project documents, or any information you are not authorized to share. Treat FireAlarm.com AI as you would a professional reference resource.
- Data Retention
We retain Membership data for as long as your Membership is active and for a reasonable period afterward to comply with legal, tax, accounting, and consumer-protection recordkeeping obligations (including subscription consent and cancellation records). You may request deletion of your AI interaction history at any time by contacting [email protected], subject to legal retention requirements.
- Your Rights
Depending on your state of residence, you may have rights to access, correct, delete, or receive a copy of your personal information, and to opt out of certain uses of your data. To exercise any of these rights, email [email protected]. We will respond within the timeframe required by applicable law.
- Automated Decision-Making
FireAlarm.com AI responses are generated by an automated retrieval system. FireAlarm.com AI does not make legal, financial, employment, or other decisions that produce significant effects on you. You may request human review of any FireAlarm.com AI response by contacting [email protected] or requesting escalation within your member dashboard.
- Contact
For questions about how we handle Membership data, contact [email protected].
FireAlarm.com Customer Service Policy
Customer service is a top priority of FireAlarm.com. All customers will be treated promptly and respectfully without regard to age, gender, sexual orientation, race, ethnicity, disability, language proficiency, social or economic status.
FireAlarm.com Brand Affiliation & Authorized Distribution
FireAlarm.com is an Authorized Distributor for many leading brands in the fire and life safety industry. However, unless specifically and explicitly stated on our website, we do not claim authorized distributor status for every brand or product listed. We maintain close working relationships with OEM manufacturers, their official representatives, authorized distributors, and other qualified partners. All equipment offered and sold by FireAlarm.com is guaranteed to be original, authentic, and sourced directly from the OEM factory or certified distribution channels. We are committed to ensuring that every product we provide meets industry standards for safety, quality, and compliance.
Material Pricing & Availability Disclaimer
Due to the nature of the fire & life safety industry, all pricing and availability on FireAlarm.com is subject to change without notice. FireAlarm.com will do its best to honor any pricing & availability, but FireAlarm.com reserves its write to alter, cancel, or change aspects of an order, while putting the customer on notice. FireAlarm.com will always act in good-faith in attempting to always provide customer satisfaction.